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In the fifth edition of 48 Curate, CWDi designer Adele Wallace explores cutting-edge, recyclable and eco-friendly products that support and promote sustainability.

Advertising/ WWF Just* packaging

“Packaging designed to eliminate packaging”

This clever packaging and product are stripped bare and gets straight to the point. Just* packaging uses only 100% natural and biodegradable paper cartons and has eliminated the need for plastics and harmful chemicals.

Just packaging - WWF

Rebranding/ The Good Hippie packaging

The Good Hippie, a natural artisanal skincare and beauty range, has undergone a complete packaging rebrand. Passionate about the prosperity of our environment, The Good Hippie commits to using only recyclable, eco-friendly paper tubes and waterproof labels. The artist, Satsuki Shibuya, was commissioned to create 6 watercolour backgrounds – one for each product in the range. These miniature works of art promote a natural and healthy outlook, unique to each of the products.

Good hippie

Design/ Joco coffee packaging

Joco reusable glass cups were created to help reduce waste. They’re lightweight, resistant to extreme temperature changes, durable and free of all harmful chemicals. In addition to having all the benefits of their everyday counterparts, the packaging is eco-friendly and 100% recyclable.


Technology/ Tiger Beer Air-Ink

“The world’s first ink made out of air pollution.”

Tiger Beer, in collaboration with Marcel Sydney and Graviky Labs, has created and developed a device that turns air pollution into high-quality ink for creating art. These refillable marker pens are a must-have for any artist.

Air Ink

Creativity/ Method® ocean plastic bottle

“The world’s first bottle made with ocean plastic.”

Method® lead by example by creating bottles out of consumable plastics that are washed up onto the beaches of Hawaii. The bottles help raise awareness about the importance of protecting and keeping plastics out of our oceans.

Method ocean bottle

Innovation/ Edible Six Pack Ring


This innovative packaging was created by Saltwater Brewery, in Florida, who teamed up with an ad agency in New York, We Believers, to create a 100% biodegradable and compostable six pack ring holder for beer cans. These 3D printed six pack rings are made from leftover wheat and barley used in the brewing process which means it is fully edible for marine life. The six pack rings are just as strong as the original plastic versions.


Brand / Fitzroy Premium Navy Rum

“From waste to wasted”

Fitzroy designed and created the world’s first sustainable rum. This packaging is truly unique, with a marble-like cap made of melted down and blended Coca-Cola labels – polluting the North Sea. The bottles are made of recycled glass also collected in the North Sea, intended to be reused for other purposes. For this very reason the bottle itself won’t be branded, but a wrapped custom made piece of art.

Fitzroy rum